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A Guide to Sports Betting App Development: Costs, Features and Tips

  • By Hidden Brains
  • October 17, 2023
Sports Betting App Development

Gone are those days when sports betting app development solutions were challenging to deal with. Sports betting app development services have recently created a buzzword in the gaming market and have opened the doors for innovators and startups looking to develop gaming apps. 

Unlike, traditional betting platforms that boast complex betting structures, new-age sports betting applications offer an exhilarating platform for betting on sports events while conveniently managing multiple bets simultaneously on the same platform. 

According to the survey report, the global sports betting market is expected to reach $1.70 billion by 2023. 

Moreover, the way emerging technologies are revolutionizing the sports betting app development process, the user penetration will also be expected to increase from 0.9% in 2023 to 1.2% by 2027. 

With the prediction that the number of users is expected to amount to 17.4 million users by 2027, it is fair enough to say that sports betting app development can be a good business idea to start within 2023. 

However, developing a successful sports betting app demands a blend of technical expertise, seamless user interface design, and well-planned strategy. In addition, understanding the key steps of sports betting app development, finding the right developers in the UK, and choosing the best sports betting app development trends are the key steps for turning this idea into reality.

If you are ready to take it further and all set to the cost of sports betting app development services, then Hidden Brains UK is the perfect platform to start your planning. 

At Hidden Brains UK, we are backed by export developers who help innovators, startups, and businesses across diverse industries, create outstanding software products. Sports betting apps are a recognized service that ensures exceptional user experience for such platforms. 

Are you ready to start your development process? If yes, then we are the leading sports betting app development service providing company in the UK, that connects you with the ideal team of developers to ensure your project’s success from every angle.

With this blog guide, you’ll be well-equipped with the right knowledge to create an outstanding sports betting app. Let’s get into the details of sports betting app development.

How To Create a Sports Betting App?

When stepping into the sports betting app development process, you have two primary options to create a sports betting app. The first involves developing the code and interface from scratch, ensuring complete customization flexibility. However, developing an app right from scratch can be complicated and time-consuming, especially for those without a background in app development.

On the other hand, the second option is to use pre-built sports betting software that seamlessly integrates into your existing system. While this approach offers a faster and more cost-effective solution, it comes with a limitation – pre-installed functionality that might not be fully customizable.

Regardless of your chosen path, hiring a software development company in the UK that provides a dedicated development team of app developers is crucial in making informed decisions throughout the development process. Their expertise ensures that all elements and features harmonize seamlessly to bring your sports betting app to life.

With that in mind, let’s outline the fundamental steps you’ll need to follow when embarking on the journey of sports betting app development:

So when you are looking for the question how to create a sports betting app, then here are the few crucial steps to the Sports Betting App Development Process that you need to remember:

Step 1: Obtain the Necessary License

Before diving into development, avail yourself of a gambling license from your jurisdiction. Though licensing processes vary by country and even within states. In the U.S., each state has its specific regulations, necessitating a thorough understanding and adherence to prevent future complications. But by hiring a mobile app development company in the UK, you can easily understand what type of license you need to kickstart your sports betting app. Here’s what you need to consider:

CountryLicensing AuthorityKey Requirements and Notes
United StatesState-specific regulatory bodies– Obtain licenses from respective state gaming boards, Adhere to specific state regulations and guidelines
United KingdomUK Gambling Commission– Apply for a Gambling Commission license, Comply with the UK Gambling Act 2005
AustraliaAustralian Communications and Media Authority– Apply for a license from ACMA, Follow the Interactive Gambling Act 2001 guidelines
CanadaProvincial regulatory bodies– Obtain licenses from relevant provincial authorities, Follow provincial gambling laws
GermanyRegional regulatory authorities– Apply for a license from the respective state authority, Comply with the State Treaty on Gambling

Step 2: Understand Publishing Rules

Familiarize yourself with publishing regulations applicable to gambling apps in your target regions. Different places have distinct laws regarding who can publish such apps. Platforms like Apple App Store and Google Play Store have their guidelines, making it crucial to be well-versed with these before commencing development. To smoothly publish your app, you can choose to hire a web app development company in the UK that has experience and knowledge of app publication rules on various OS. 

Step 3: Select a Secure Payment System

Choosing a reliable and secure payment system is critical for your sports betting app development. Making sure you integrate multi-payment methods that are secure options like e-wallets, and debit/credit cards is a must. In case, you are targeting a global audience, then your payment system should also support various currencies based on the app’s release regions to ensure customer safety and convenience.

Step 4: Choose a Reliable Development Partner

For sports betting app development services, it is worth hiring an app development company in the UK that provides access to a development team that consists of business analysts, app developers, project managers, UI/UX designers app testers, and more. Outsourcing the project development services to the leading company in the UK will be a worthy decision as the team closely work under one roof and minimize the risk of causing delay in delivery.

Read More: How Much Does It Cost To Create An App in the UK?

Step 5: Craft an Intuitive UX/UI

Collaborate with experienced designers to conceptualize a user-friendly and visually appealing interface. The design should be intuitive and aligned with the sports betting app’s requirements. Prioritize understanding your target audience to tailor the design accordingly and enhance their overall experience.

Step 6: Integrate a Reliable Sportsbook Provider

The sportsbook provider or bookmaker you choose forms the backbone of your app. Opt for a provider that offers secure and updated sports data, various betting options, and even live-streaming services. Integration of reliable data is essential to keep users informed and engaged.

Step 7: Plan for Release and Ongoing Monitoring

Once all functionalities and design elements are in place, plan the app’s launch. However, remember that this is just the beginning. Continuous monitoring of user feedback is crucial for making necessary adjustments and improvements. Allocate a budget for marketing campaigns to create awareness and attract users to your app.

Developing a successful sports betting app demands time, effort, and meticulous planning. With the right development partner and a well-thought-out approach, you can ensure the success of your sports betting app.

What Feature You Need To Consider For Sports Betting App Development?

The sports betting app development process is complex and challenging when you are unsure what features and functionalities you need to include in your app. To make it easier and simpler, you can choose to hire app developers in the UK, who will help you choose the features that ensure easy user interaction with the various components of the app. 

Sports Betting App Development Features

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So to build a sports betting app, you need to develop two main panels with dedicated functionalities including a User panel and an admin panel. Let’s discuss what are the important features you can include in each panel:

Features for User Panel:

The user app is the main interface that users interact with to access the betting platform. It provides a seamless and intuitive experience for users to navigate, place bets, view live scores, get notifications, and access various features.

  • User-Authorization: To provide access to the app, make sure you have an easy user registration feature in the app. Adding the email ID or mobile number, allows users to quickly get started with an app. 
  • In-app purchases (IAP): In-app purchases allow users to buy virtual goods, features, or subscriptions within the app. In a betting app, this could include purchasing betting credits, accessing premium betting tips, or unlocking exclusive features.
  • Anti-Fraud System: An anti-fraud system is a security measure in place to detect and prevent fraudulent activities, ensuring fair play and a secure environment for users. It helps in identifying suspicious activities and unauthorized access.
  • Virtual/Real Money Payments: This feature enables users to make transactions using both virtual and real money, facilitating the deposit and withdrawal of funds for betting activities. Users can use real money or digital currency for placing bets.
  • Notifications with Results: Users receive real-time notifications regarding the outcomes of their bets, updates on ongoing matches, and important sports event results. It keeps them informed and engaged with the platform.
  • Live Scores: Users can view live scores of ongoing matches or events within the app. It’s crucial for in-play betting, allowing users to make informed betting decisions based on the current game status.
  • Select the Sport: This feature enables users to choose their preferred sports or events for betting. It offers a range of sports options like soccer, basketball, cricket, etc., catering to different user preferences.
  • Betting Tips: Users can access betting tips, predictions, or insights provided by experts within the app. It assists users in making informed betting choices, especially for those new to sports betting.
  • Select the Betting Patterns: Allow users to choose from various betting patterns or types as per their betting skills, such as point spread, moneyline, over/under, etc. This feature allows users to diversify their betting strategies based on their preferences and understanding of the game.
  • Calendars, Days & Schedules: This feature provides users with information about upcoming matches, events, or games along with schedules and calendar views. Users can plan their bets and participation accordingly.
  • Live Feed: Users can access a live feed or a real-time stream of sports events, providing an immersive experience. It enhances user engagement by allowing them to follow the game closely and make bets based on live actions.

Features for Admin Panel

Integration of features at the admin panel will help you keep control of the overall working of your app and enable you to add a layer of super management. With the help of these features, you can easily keep track of customer activity. Moreover, the admin panel should allow you to update and edit the app’s content. Let’s have a look at the features you can integrate at the admin panel:

  • Data Analysis: This feature allows you to study how users engage with the app, identify usage patterns, spot changes in user behavior, and make necessary app updates based on insights gained from the data.
  • Customer Management: Customer management helps you keep track of user activities, manage user accounts, and swiftly respond to any inquiries or concerns users might have.
  • Payment Tracking: Given the financial transactions involved, this tool enables you to monitor and record all payments made and received through the app, ensuring accurate financial records.
  • Security Management: Security is paramount. This feature ensures that user data remains safe and secure while they browse and use the app.
  • User Management: User management involves controlling user access levels, permissions, and account details. It helps track who can access specific data within the app.
  • Betting Management: This feature empowers admins to oversee bets—placing bets, canceling them if needed, and settling bets once they’re completed.
  • Odds Management: Admins can use this feature to adjust and manage odds for different sports events and betting markets, ensuring fairness and accuracy.
  • Payment Processing: Payment processing lets admins handle payments and manage financial transactions securely using a reliable payment system.

Read More: To build a gaming app with the latest technologies- here you can watch out for “Top web app development technologies in 2024”.  

Recommended Tech-Stacks for Sports Betting App Development 

Betting apps boast a hefty amount of database base, so to make them work smoothly, you need to pick tech stacks that make them work like a well-oiled machine. Right from choosing the toolkits for developers, to determining the languages, frameworks, to databases, you need to be careful. However, the choice of tech stack majorly depends on specific needs and preferences, and different developers might use different toolkits based on what they are comfortable with.

Tech Stacks for Sports Betting App Development

Image Source: amazonaws

Let’s check out the technologies required for sports betting app development.

Frameworks and Languages:

Here are the few top choices of frameworks and languages required for developing an app for various different platforms:

  • Web: For web-based applications, popular frameworks include React and Vue.js.
  • Mobile: If you’re building a native mobile app, consider using Swift (for iOS), Java, or Kotlin (for Android). To build a native app, it is always better to hire an Android app developer in the UK, who can help you create the functionalities that perfectly work on various device versions. 
  • Hybrid: If you prefer a cross-platform solution, frameworks like React Native and Flutter are excellent choices.

For Backend Development:

For the app’s backend (server-side operations), you can consider frameworks like PHP Laravel, Node.js, or Python with Django.

Database & Storage:

For managing data, relational databases like MySQL and PostgreSQL are commonly used. These databases store information in structured tables, allowing for efficient data retrieval and storage.

Remember, the right tech stack depends on your project’s requirements and the expertise of your development team. Don’t hesitate to ask potential developers about the tech stacks they are proficient in and how they would apply them to develop your sports betting app.

What Things To Keep In Mind While Looking For Sports Betting App Development Services?

When seeking sports betting app development services, it’s crucial to consider several key factors to ensure you choose the right development partner and achieve a successful outcome. Here are the important factors to keep in mind:

  • Experience and Expertise: Look for a development team with a proven track record and extensive experience in building sports betting apps. Preferring to collaborate with experts who have experience in relevant technologies. To make sure that you have chosen the right experts, you can check a portfolio of successful projects is a significant indicator of their capability.
  • Understanding of Sports Betting Domain: Ensure the development team you hire for the project understands the complexities of the sports betting domain, including betting rules, odds calculation, payment processing, and regulatory compliance.
  • Compliance with Legal and Regulatory Standards: Verify that the development team is well-versed with legal and regulatory requirements related to gambling and sports betting to ensure the app complies with the laws of the targeted regions.
  • Security Measures: Emphasize strong security measures to protect user data, transactions, and the overall app integrity. Encryption, secure payment gateways, and compliance with industry security standards like GDPR and HIPAA are essential.
  • Customization and Scalability: Ensure the app can be customized to match your specific requirements and can scale as your user base grows. The ability to add new features and integrate with third-party systems is also vital.
  • User Experience and Interface: A user-friendly and intuitive interface is crucial for user engagement. Evaluate the development team’s capability to design an attractive, seamless, and easy-to-use app that enhances the user experience.
  • Testing and Quality Assurance: Ensure the development team follows rigorous testing processes to identify and fix bugs, glitches, or any potential security vulnerabilities. A high-quality, error-free app is essential for user satisfaction.
  • Budget and Cost Considerations: Discuss your budget constraints and evaluate if the development team can provide a solution that fits within your budget while meeting your requirements effectively.
  • Communication and Project Management: Effective communication and a transparent project management approach are vital for successful collaboration. Ensure there are clear channels of communication and regular progress updates.
  • Client Reviews and References: Seek client references or read client reviews to understand the development team’s performance, reliability, and client satisfaction.
  • Post-Development Support and Maintenance: Inquire about the availability of post-development support, maintenance, and updates to ensure the app remains up-to-date and functional over the long term.

Considering these factors and conducting thorough research will help you make an informed decision when choosing a sports betting app development service. But how much does it cost to create a sports betting app? Let’s get into the details…

How Much Does It Cost to Create A Sports Betting App?

Well, there is no standard cost of developing a sports betting app, but still, it can start from $15,000 to $20,000 and can go up to $50,000 or more depending on various factors. 

So if you are serious about choosing sports betting app development services in the UK and trying to calculate the cost to create a sports betting app, then you need to carefully evaluate various cost-influencing factors that may include: features and functionalities, complexity of the project, location of the development team, and more. 

So let’s take a rough look at various factors and cost estimations:

  • Basic Sports Betting App: A simple sports betting app with essential features like user registration, sports events, and basic betting functionality may cost between $10,000 to $15,000.
  • Mid-Range Sports Betting App: An app with more features like live scores, in-play betting, multiple payment gateways, and additional sports coverage can range from $15,000 to $20,000.
  • Complex Sports Betting App: A high-end sports betting app with advanced features like real-time odds, live streaming, complex betting options, and extensive user management may cost $20,000 to $50,000 and more.
  • Maintenance and Ongoing Costs: It’s important to consider post-development costs, which can include maintenance, updates, and ongoing support. This can add an additional 20-30% annually to the development cost.
  • Legal and Compliance Costs: Ensuring legal compliance with gambling regulations and licensing can also incur additional costs, depending on the jurisdiction and legal requirements.
  • Third-Party Integrations: If you plan to integrate third-party services, each integration can add varying costs based on the complexity and licensing fees.
  • Platform and Location: Developing for multiple platforms (iOS, Android, web) will increase costs. The location of the development team can also influence the overall cost.

These are the rough estimations, but to determine the actual cost of creating a sports betting application, you can book a free consultation slot with the experts at Hidden Brains UK. Discuss the project details with experts to get real estimations. 

Conclusion: How Do Hidden Brains UK Can Help You Build a Sports Betting App?

With this blog guide, it is fair enough to say that sports betting app development services are catching the hype and providing potential business opportunities to gaming startups and innovators. Developing a sports betting app can be a complex yet expensive task, so it is worth hiring a mobile app development company in the UK that helps you customize the gaming app with the right choice of features. With careful planning, necessary features, and collaborating with a reputed mobile app development company, you can create an app that helps you deliver a satisfying user experience. 

Hidden Brains UK, can be a leading platform to hire experts that help you customize the application that enables you to set a benchmark in the market. To know the features, details, and cost estimation, you can contact us!


What technologies are commonly used in sports betting app development?

Technologies such as React, Angular, Vue.js for frontend, Node.js, Python/Django, PHP Laravel for backend, and databases like MySQL or PostgreSQL are commonly used in sports betting app development.

How can I ensure the security of user data and transactions?

To ensure security, use encryption, secure payment gateways, regular security audits, and comply with industry-specific data protection regulations like GDPR or HIPAA.

What is the estimated cost to develop a sports betting app?

The cost varies based on features and complexity. A basic app may cost between $10,000 to $20,000, while a more complex app can range from $30,000 to $50,000 or higher.

How can I choose the right development team for my sports betting app?

Choose a team with experience in sports betting app development, a good understanding of the industry, a strong portfolio, and positive client reviews. Discuss your project in detail and ensure they aligns with your vision.

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