let’s make something together

Give us a call or drop by anytime, we endeavour to answer all enquiries within 24 hours on business days.

Find us

Unit P Hunting Gate, East Portway, Andover, Hampshire, SP10 3ER, United Kingdom (UK)

Email us

biz@hiddenbrains.com

Phone support

Phone: +44 207 993 2188

Digital Marketing Guide for Startups: How to Grow your Brand?

  • By Hidden Brains
  • April 27, 2017
  • 122 Views

Digital Marketing Guide for Startups

Let’s know the guide to digital marketing practices for startups that explain everything from building a website to resorting to mobile application development services for strengthening brand

Digital Marketing: Definition & Influence

Digital marketing refers to a set of marketing practices that are followed with proper utilization of all digital channels in order to promote a brand, its services or products. This is the generic definition of digital marketing that has proved to give effective results to startups, SMBs as well as enterprises.

Spreading a word about your online presence is the only way to get leads. This explains how important it is to formulate a well-defined digital marketing strategy. What elements have to be worked upon to strengthen digital presence are mentioned in below given image:

Digital Marketing: Definition & Influence

Search Engine Optimization (SEO)

Firstly, check whether your brand has a well-designed and structured website. Upon this, you can start working towards ranking your brand website higher in major search engines. In order to get effective results, it is mandatory to have content placed on website as per the best SEO practices and rules. If you as a startup entrepreneur do not have much knowledge in the SEO field, you can take help of a professional SEO service provider. They guide on how can you improve the presence of brand in the digital world and how link building can help in high ranking of you website.

Content Marketing

Content is the base for promotion strategy, which makes it essential for businesses to come up with quality content on regular basis. The most effective way to promote a brand through content marketing strategy is to start a blog.

‘Which topics to write for blog?’ is what needs to be predefined to ensure you are leading towards effective content marketing strategy. The best tried and tested methodology says always provide content that answer questions of visitors or offers solutions to customers. This is the surest way of engaging with them, thereby leading to brand loyalty.

Social Media Marketing

The power of social media is not unknown to anyone in this age. Create official social media accounts for your brand and use the platforms to promote your services and products. Being active on social media exposes you a vast community of target audience.

Create groups of people that are interested in services or products you promote. This will keep you updated on latest trends in your field. Further, you would also be acquainted of what are people expecting and accordingly how to improvise your customers’ experience.

Display Advertising

Display advertising is the most commonly used marketing techniques used by brands off lately. You can carry out this type of marketing in several different forms such as image, video, text, banner and more.

This is an effective marketing approach as users relate to images, audio and video much faster. This enables brands to communicate their message to target audience easily.

On a Concluding Note…

Apart from 4 key elements discussed above, other techniques are also worth exploring, namely:

  • Search Engine Marketing (SEM)
  • Influencer Marketing
  • Ecommerce Marketing
  • Campaign Marketing

Strategically planned and well implemented digital marketing practices are sure to give you expected results in limited amount of time. In this endeavor, increased visibility of your brand and awareness about your services and products comes as an added advantage.

6 thoughts on “Digital Marketing Guide for Startups: How to Grow your Brand?”

  1. Whats up very nice site!! Guy .. Beautiful .. Amazing I will bookmark your web site. I am happy to search out numerous helpful information right here in the publish, we’d like develop more techniques in this regard, thanks for sharing.

  2. I think that what you published was actually very
    logical. However, think on this, suppose you composed a catchier post title?
    I mean, I don’t want to tell you how to run your
    blog, however what if you added a post title to possibly get folk’s attention? I
    mean Digital Marketing Guide for Startups: How to Grow your Brand?
    is a little boring. You could look at Yahoo’s home page and note how
    they write article titles to grab viewers to open the
    links. You might add a video or a pic or two to get readers interested about everything’ve written. Just my opinion, it might make your posts a little
    bit more interesting.

  3. Wow, wonderful weblog structure! How long have you been running a blog for?
    you made running a blog glance easy. The total look of your site is fantastic, let
    alone the content!

Leave a Reply

Your email address will not be published. Required fields are marked *

six − 6 =