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Digital Marketing Guide for Startups: How to Grow your Brand?

  • By Hidden Brains
  • April 27, 2017

Digital Marketing Guide for Startups

Let’s know the guide to digital marketing practices for startups that explain everything from building a website to resorting to mobile application development services for strengthening brand

Digital Marketing: Definition & Influence

Digital marketing refers to a set of marketing practices that are followed with proper utilization of all digital channels in order to promote a brand, its services or products. This is the generic definition of digital marketing that has proved to give effective results to startups, SMBs as well as enterprises.

Spreading a word about your online presence is the only way to get leads. This explains how important it is to formulate a well-defined digital marketing strategy. What elements have to be worked upon to strengthen digital presence are mentioned in below given image:

Digital Marketing: Definition & Influence

Search Engine Optimization (SEO)

Firstly, check whether your brand has a well-designed and structured website. Upon this, you can start working towards ranking your brand website higher in major search engines. In order to get effective results, it is mandatory to have content placed on website as per the best SEO practices and rules. If you as a startup entrepreneur do not have much knowledge in the SEO field, you can take help of a professional SEO service provider. They guide on how can you improve the presence of brand in the digital world and how link building can help in high ranking of you website.

Content Marketing

Content is the base for promotion strategy, which makes it essential for businesses to come up with quality content on regular basis. The most effective way to promote a brand through content marketing strategy is to start a blog.

‘Which topics to write for blog?’ is what needs to be predefined to ensure you are leading towards effective content marketing strategy. The best tried and tested methodology says always provide content that answer questions of visitors or offers solutions to customers. This is the surest way of engaging with them, thereby leading to brand loyalty.

Social Media Marketing

The power of social media is not unknown to anyone in this age. Create official social media accounts for your brand and use the platforms to promote your services and products. Being active on social media exposes you a vast community of target audience.

Create groups of people that are interested in services or products you promote. This will keep you updated on latest trends in your field. Further, you would also be acquainted of what are people expecting and accordingly how to improvise your customers’ experience.

Display Advertising

Display advertising is the most commonly used marketing techniques used by brands off lately. You can carry out this type of marketing in several different forms such as image, video, text, banner and more.

This is an effective marketing approach as users relate to images, audio and video much faster. This enables brands to communicate their message to target audience easily.

On a Concluding Note…

Apart from 4 key elements discussed above, other techniques are also worth exploring, namely:

  • Search Engine Marketing (SEM)
  • Influencer Marketing
  • Ecommerce Marketing
  • Campaign Marketing

Strategically planned and well implemented digital marketing practices are sure to give you expected results in limited amount of time. In this endeavor, increased visibility of your brand and awareness about your services and products comes as an added advantage.

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