instagram app cost

Photography has come a long, long way in the last two decades. From being a rare sight to look at a photograph, to being a luxury to own a camera, to being the most common way to communicate today; photography has evolved.

Today, every smartphone has a camera, and every camera is better than the previous variant. Thanks to competition.

And, thanks to Instagram, today travelling is a serious passion for some people. Sharing photos and videos of different places around the world, people have been able to earn some bucks through it. When we talk about instagram app cost, statistics do not matter anymore. We already know how popular the platform is when it comes to socializing through photos and videos.

Here Is Everything You Need To Know In Order To Create An Instagram Similar App

What are the basic features of Instagram?

In order to proceed for app development, you first need to identify the most basic features your app needs in order to match up to its said functionalities. There is not point of a messaging app that does not detect the keyboard, similarly if you are building a social photo and video sharing app, your primary focus should be on:

  • Social or Email login
  • Geolocation
  • Adding photos and Videos
  • Push Notifications
  • Direct messaging
  • User accounts
  • Settings menu
  • Filters and Photo editor 

These are some of the most basic requirements for creating an app similar to Instagram.

Here is a fun fact: The first ever photo posted on Instagram was by Kevin, the Co-founder of Instagram, captioned- test! 

(Embedded picture–get the code here-> )

On an average, 80 million photos are shared daily on Instagram. There is a reason why developing an Instagram similar app is beneficial.

Once you are past the points of identifying the basic requirements, the next step is to getting the app into development mode.

There are 3 ways you could get the app developed:

  1. Purchasing the source code of the app online
  2. Getting the app developed from a freelance developer
  3. Developing the app through a mobile app development company

The first method is usually not recommended since the source codes available online are not entirely trustworthy. They are often hard to understand and even more difficult to tweak or modify. Also, these source codes do not guarantee a good app.

Most of the times, when you are working on the MVP of an app, hiring a mobile app developer is a feasible option. However, when scalability comes in, a single developer might not be able to compensate the further technological requirements alone.

In order to get a full-fledged app developed, the best bet is to take help from an agile mobile app development company. With a team of developers working round the clock, exclusively on your app, the success path can be easily defined.

What is the technology stack of Instagram?

It is not a surprise that the current Instagram stack is quite extensive and complex. The current traffic loads and demand for faster loading speed is what makes the current version so complex.

Currently, React Native is in use since it supports iteration speed and code sharing.

  • Amazon Web Services for cloud computing and load balancing.
  • Gunicorn for the interface between application and web servers.
  • The current operating system is Ubuntu Linux 11.04.
  • Django Framework based on Python is used for application web server.
  • Django is supported by NGINX.
  • For data storage, it uses PostgreSQL

Other products used by Instagram include:

  • Apache Commons
  • Redis
  • Memcached
  • Testflight
  • Reamaze
  • UserEcho
  • Amazon EC2, Route 53, and S3
  • Fabric  

How much time does it take to develop an app like Instagram?

Here is a list of all the features required to build an Instagram similar photo sharing app and the approximate number of hours it takes to build them. Considering both iOS and Android development and including frontend as well as backend development environment.

  • Image customization, editing & filters: Roughly 70-80 hours
  • Social media integration and features like tagging, commenting, likes, hashtags: 40-60 hours
  • Authorization through social media and email: 60-80 hours
  • Creating and editing profiles: 30-50 hours
  • Creating posts: 50-80 hours
  • Geolocation: 25-40 hours
  • Search feature: 50-70 hours
  • Adding messaging platform: 120-140 hours
  • Uploading image and video feature: 60-80 hours
  • Notification: 40-80 hours  

These are some of the most important features required in order to build a successful photo-sharing app, one which is similar to Instagram. 

How much will instagram like app Cost?

Apart from the said features, UX, UI, and additional settings consume developer’s hours. Once the app has been developed, testing and QA depends upon the dynamics of the app. The rate of development per hour cannot be fixed or estimated. It is different for mobile app development companies. The cost depends upon the type of mobile app development company.

The fluctuation in rates may depend upon various factors including, but not limited to, the policies of the app development company, additional requirements of the app, and the terms and conditions of the company.


While there are leaders in the market, it does not mean there is no space in the market for growth. With the right direction and focus, any app can achieve the desired success. Be it app like Uber, OpenTable, Instagram or Netflix, one can easily create a benchmark in the said niche with the correct mindset.